Strategic branding

A brand that is recognised
instantly and is remembered
forever.

We design complete visual systems so that your business looks just as solid on a card, in a shop and on a screen.

The problem

A brand without a system
loses sales
Every day.

A logo is not a brand. Without a system behind it, every piece you produce is decided from scratch: the colour doesn't match, the typography changes, and the client perceives a makeshift business even if your work is flawless.

It also works out expensive. Every new supplier charges you to resolve decisions that should already have been made, and you waste hours explaining how everything should look.

A brand system settles those decisions just once. From then on, production is quick and everything fits together without argument.

What's included

What are you taking
Exactly.

  • Strategy session: who you are talking to, what sets you apart and what the brand needs to convey
  • Main logo and variants for horizontal, vertical, logomark and reduced sizes use
  • Complete chromatic system with codes for screen, print and vinyl
  • Typographic system with defined hierarchies and resolved licences
  • Custom graphic elements: patterns, iconography and image processing
  • Brand guidelines PDF with correct and incorrect uses
  • Basic stationery: business card, email signature and document template
  • Editable and vector files, yours and without usage restrictions

How shall we do it

Four phases,
Fixed dates.

01

Immersion

We understand the business, the sector and the competition. A working session, not a questionnaire.

02

Concept

Two distinct, reasoned visual routes. You choose the direction before we develop anything.

03

Development

We build the complete system along the chosen route, with two rounds of adjustments included.

04

Delivery

Manual, files and a training session so your team knows how to apply it.

Investment

How much does it cost
and what drives it
the price.

from €1,500

That starting point covers strategy, logo and variants, colour palette, typography system, graphic elements and brand guidelines.

The price goes up with the number of applications you need, such as packaging, signage, fleet, uniforms or templates, and if naming or trade mark registration is required.

We work on a fixed-price basis. The proposal includes the scope, schedule and final amount, and does not change unless you expand the commission.

Frequently asked questions

What
always
they're asking.

Between four and six weeks from the immersion session, depending on the number of applications. The date is confirmed in the proposal.

Serial number. If you need a name, we quote for that separately, because it is a different job that includes domain validation and brand availability.

It's a regular assignment. We start with what you have, technically refine it and build the system that's missing, usually for less than a complete identity.

We are not intellectual property agents, but we check availability before developing and we can accompany you with an agent if you want to register it.

You, with full usage rights. We deliver editable vector files and hold nothing back.

Let's talk

Shall we build
your brand?

We respond in less than 24 working hours and send a complete proposal in 48.