Health and wellbeing, Barcelona

Nora Care:
a skincare brand
tangible.

Visual identity, website and packaging for a personal care brand.

Customer
Nora Care
Sector
Health and wellbeing
Location
Barcelona
Year
2020
Identidad de marca y web de Nora Care disenadas por Wittierra Design

The challenge

A sector where all
The brands are similar.

Self-care is saturated with interchangeable brands: thin typography, pastel tones and the exact same discourse on wellness.

Nora Care needed to differentiate itself without giving up the calm promised by the product, and to do so on a budget that did not allow for large-scale photographic productions.

What we did

Blank space as
plot, not as filler.

We built a restrained identity supported by whitespace and a limited palette, so that the product stands out without competing with the packaging.

We design the packaging with the unboxing moment in mind, which is where a personal care brand is won or lost.

We developed the site with the product page as the central piece, explaining use and composition without the usual industry waffle.

The result

A ready system
to grow without redesigning oneself.

The brand gained a physical presence consistent with what it promised digitally, unusual for projects of this size.

Adding new references doesn't require redesigning anything, just applying the existing grid.

Let's talk

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