Barcelona, Spain
Monday to Friday
from 09:00 to 18:00 CET
24 working hours.
Full proposal in 48.
Branding and digital architecture studio in Barcelona
Tourism, Spain
Identity and web platform for a travel planning service.
The challenge
Planning a trip involves juggling flights, accommodation, routes and timings. Most people end up with twenty tabs open and a makeshift spreadsheet.
The challenge was to turn that clutter into an interface that could be understood without instructions, with a brand that conveyed order without feeling cold.
What we did
We designed a light identity, supported by cartography and a use of colour that separates content types without noise.
We structure the platform around the day-by-day itinerary, which is how people actually plan.
We prioritise mobile reading, because checking the itinerary happens during the trip and not before.
The result
The tool became usable at a glance, without the need to explain how it works.
The day-by-day structure made it possible to share complete itineraries as content, something that works well for organic acquisition.
Let's talk
Tell us. Full proposal in 48 hours, with a fixed scope, schedule and price.
Boutique branding and digital architecture studio.
Barcelona, Spain.