Barcelona, Spain
Monday to Friday
from 09:00 to 18:00 CET
24 working hours.
Full proposal in 48.
Branding and digital architecture studio in Barcelona
Distribution and PPE, Barcelona
Identity and digital presence for a distributor of workwear and personal protective equipment.
The challenge
A workwear and PPE catalogue has hundreds of references with sizes, standards and certifications. Presenting it poorly turns the website into an endless PDF.
The professional buyer doesn't browse, they search. They need to get to the correct reference, check that it complies with the applicable regulations and request a quote without friction.
What we did
We designed a restrained and functional identity, aligned with the register expected by an industrial buyer.
We organise the catalogue by product family and usage, which is how the customer looks for it rather than how the warehouse stores it.
We structure the product sheets so that regulatory and sizing information is scannable, with quotation requests just a click away.
The result
The catalogue no longer required prior knowledge from the distributor to be used.
The family structure opens the door to positioning each category separately in specific product searches.
Let's talk
Tell us. Full proposal in 48 hours, with a fixed scope, schedule and price.
Boutique branding and digital architecture studio.
Barcelona, Spain.