Fashion and retail, Barcelona

Done in Secret:
a fashion brand
using own materials.

Web design and promotional graphic material for a fashion brand.

Customer
Done in Secret
Sector
Fashion and retail
Location
Barcelona
Year
2024
Diseno web y material grafico de Done in Secret por Wittierra Design

The challenge

Thousands of shop windows
that look exactly the same.

In fashion, the website is the shop window, and it competes with thousands of identical shop windows because almost everyone uses the same templates.

The brand needed a presence with its own character and coherent promotional material for point of sale and campaigns.

What we did

Minimalist interface for
Send the image.

We designed the site giving total prominence to the image, with the interface reduced to the strictly necessary.

We build a reusable promotional material system across campaigns, so we don't have to redesign from scratch every season.

We define composition templates that the brand can apply on its own to new products.

The result

New campaigns without
return to the studio.

The brand gained independence: it can produce new campaigns without commissioning every single piece separately.

Let's talk

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