Barcelona, Spain
Monday to Friday
from 09:00 to 18:00 CET
24 working hours.
Full proposal in 48.
Branding and digital architecture studio in Barcelona
Automotive, Barcelona
Brand identity, monogram and brand guidelines for an automotive company, applied to signage and fleet.
The challenge
An automotive brand is almost always seen in motion, from a distance and out of the corner of the eye. What works on screen can become unreadable on the side of a vehicle.
Moon Cars needed an identity that could withstand that usage and, above all, clear guidelines so that any signmaker could apply it identically without having to ask.
What we did
We designed a compact monogram, legible at small scale and recognisable from a distance, with specific versions for application on vehicles.
We develop the brand guidelines manual: clearance areas, minimum sizes, positive and negative versions, and prohibited uses.
We apply the system to signage and fleet branding, leaving templates ready for production.
The result
The company can commission signage from any supplier with the certainty that the result will be identical, without depending on the discretion of each workshop.
The manual turned identity into a reusable asset rather than a file that has to be reinterpreted every time.
Let's talk
Tell us. Full proposal in 48 hours, with a fixed scope, schedule and price.
Boutique branding and digital architecture studio.
Barcelona, Spain.