Barcelona, Spain
Monday to Friday
from 09:00 to 18:00 CET
24 working hours.
Full proposal in 48.
Branding and digital architecture studio in Barcelona
Aesthetic medicine, Barcelona
Identity, website, packaging, merchandising and promotional material for a male aesthetic medicine clinic in Barcelona.
The challenge
Most aesthetic medicine clinics use a visual language designed for a female audience and then wonder why men don't walk through the door.
The brief was not just to design an aesthetic clinic brand. It was to build a credible territory for a male patient who values results, distrusts exaggeration and does not want to feel out of place in the waiting room.
Furthermore, the clinic needed to go to market with everything at once: website, reference materials, packaging and support for a professional masterclass.
What we did
We built an identity based on contrast and angular geometry, which hints at the treatment without being literal.
We designed the website around a single action, the request for a valuation, with the treatment explained in plain language and without unnecessary jargon.
We bring the system into the physical realm with packaging, merchandising and promotional graphic material, including full support for the Neauvia for Men masterclass.
The result
The clinic entered the market with a coherent system across all touchpoints, from the initial search to the product the patient takes home.
It is the project that best demonstrates the study's argument: branding, web design and packaging resolved by the same team and with the same approach.
Let's talk
Tell us. Full proposal in 48 hours, with a fixed scope, schedule and price.
Boutique branding and digital architecture studio.
Barcelona, Spain.